The Iowa Hospital Association held its flagship Annual
Meeting for the first time at the Iowa Event Center on October 7-9, 2014. Markey’s
Sales Consultant and Markey’s Project Manager worked hand in hand with the IHA
conference team from early concept to successful completion of the event,
taking extra care to provide support in the unfamiliar environment. After
exploring various creative options, it was determined that the desire was to have
a fresh, clean and striking room set-up which allowed the elegance of the Ballroom to still be
Pre-production work for the customer included pre-recording
of voice announcements and music beds for the conference, as well as creative
stage and room theme design in partnership with the customer’s graphic design
team. Our Project Manager also created a
10-minute introductory looping animation that welcomed people into the ballroom with customer-provided graphics.
The stage design comprised a 32’ x 12’ Truss Frame Screen for the
center screen, with the venue’s 21’ x 11’3” screens on the sides. Two pleated columns delineated the outer
screens, and silver lustre drape pulled the entire look together. Arri 2K lights & Arri 1K lights were
utilized for the main stage wash & backlights, and (4) Martin MAC 700
Profile intelligent lights, (30) Martin Stage bar lights, (10) Martin Exterior 410 wash lights completed
the lighting component.
Four rigged Christie HD 14k projectors were chosen for their
brightness and crisp display of the onscreen graphics and the Image Magnification.
The conference was a great success with several attendees noting it was the “best conference ever.”